Christmas, that magical season of giving and sharing, has undergone a transformation over the last century, taking on a commercial angle. However, December continues to be a special month, full of celebrations, gifts and fond moments with our loved ones. It is a period to reflect on the year that is leaving us and anticipate with hope the one that is to come.
Children eagerly await Christmas, waking up in the early hours of that day with the excitement of discovering the gifts that await them. Although for parents it could be a day of rest, the energy of the little ones eclipses any idea of sleeping in. On that day, my apologies to all parents, sleep simply does not take place.
In my native country, the religious dimension continues to be the fundamental pillar of this holiday, but its roots have penetrated deeply into everyday culture. For almost the entire year, businesses have been preparing for this moment, and it's common to find Christmas trees in homes of various beliefs. Even popular Christmas songs transcend religious boundaries, connecting and annoying us all. Recently, I have sung one in particular whose lyrics translate like this: "Santa is coming and he'll know if you are naughty or nice, so behave yourself this year if you want your gifts." I assure you that this year I have been good, I have even bought my own gifts, but I'm still wondering: Will you come, Santa?
As many already know, at the beginning of 2023, I started the first stages of my own company, a project that I have been evaluating and studying in the market for several years. Despite this exciting start, I am still waiting for the wines to leave the bonded warehouse this year. This situation leads me to question: Where are you, Santa, when I need you most?
Importing into Mexico is not an easy task. The process, sometimes overwhelming and confusing, immerses me in a tidal wave of paperwork and permits. To make a long story short, when I started this process in January, I imagined that the wines would hit the market this year. The calculation didn't seem that complicated to me, but I'm still waiting for Santa Claus and it seems like he's not going to arrive. I understand the urgency inherent in my New York identity, although I understand that things are different here, and the import process has little to do with that of the United States. While I wait, I hum another song: "Santa, hurry up and come down the chimney tonight, please."
In this time of reflection and festivity, I wish everyone a Happy Holidays. I look forward to meeting more in the coming year and hope that this season fills you with joy, peace, and the company of your loved ones!
Photo source: https://www.today.com/slideshow/amp/faces-santa-2010
